Today Magic Bullet Racing announced it had completed a sponsorship deal with telecoms expert Brooks Deacon Partnership to supply a Motorola radio communications solution for its pit lane communications for the 2010 BSB series. The head-set units, which will enable 6-way communication between the team is the same high technology used in Formula One. 

On closing the deal Dave Tyson team principal of Magic Bullet racing said:

“This is part of our investment in BSB. Communication between the team in the high pressure and noise of the pit lane is absolutely vital. Brooks Deacon was able to bring F1 technology to the team through their F1 contacts and experience. It’s part of our commitment to professionalism and long-term vision in the sport.”

Rachel Brooks of Brooks Deacon said:

“We are delighted to bring our advanced communication solutions to Magic Bullet Racing. It’s a great opportunity to showcase our mobile technologies and capability in the BSB arena”

GFT, manufacturers of the fuel treatment Magic Bullet® today announced it was appointing Brooks Deacon Partnership as its sole telephony provider following a successful trial of a mobile VOIP technology package. GFT required a solution that enabled office telephone numbers to be answerable on a VOIP handset whilst away from the office at The Carole Nash International Motorcycle show at the NEC this December. They also needed secure wireless access for laptop connectivity to the internet for work e-mails and real-time access to server based information at their HQ.

GFT Operations Director Clive Palmer said:

“We simply said what we wanted in operational terms without the telecoms jargon and Brooks Deacon did the rest. It was flawless and I cannot rate them more highly for their professionalism. Our telecoms requirements are growing rapidly and we needed a reliable and flexible telecoms partner who can grow with us. We are delighted to appoint Brooks Deacon to do the job.”

Brooks Deacon Partnership specified a secure 3G wireless router to connect to the internet and a Linksys Feature Plus VOIP handset to enable calls to be made and received over the internet at a competitive rate.

All the Magic Bullet® team were able to answer calls whilst out of the office as their numbers simply routed directly to the NEC without the need for costly call forwarding to mobiles. The secure 3G wireless router provided laptop connectivity with plenty of room for other devices too.

STL and Brooks Deacon have worked together to provide an improved communications system for CPL, who is the country’s largest coal merchant. CPL has 40 depots nationwide that offer a local service to over 90,000 regular customers, supplying a complete range of coal and smokeless fuels to households, commercial outlets and industrial customers.

With a head office and call centre in Chesterfield, CPL relies heavily on good communications. Brooks Deacon and STL worked together to provide a complete review of CPL’s telephony with the aim of improved efficiency and cost savings.

Rachel Brooks of Brooks Deacon commented,” CPL is a long standing client of ours and over the years we have managed to save them thousands of pounds by making sure that they have the very latest telephony solutions. We partnered with STL who have outstanding experience in systems, lines, calls and mobiles.”

Following a complete review of the existing telephony, STL recommended a Samsung 7400 OfficeServ system that offers the benefit of a bespoke solution to meet the individual needs of a multi-site organisation such as CPL, incorporating IP and enhanced networking technology. CPL is in the process of rolling out Gamma FeaturePlus VoIP into each of the distribution depots, which will mean that all communication between head office and branch sites is free. Virtual numbers will be used across the whole organisation to make calls more flexible. In the CPL call centre, STL has installed CMS professional call centre software with wall boards to show call stats, including calls in queue, waiting time, agent status and total calls received.

“The CPL project is a prime example of two successful companies working together,” said Phil Donigan, Sales Director of STL’s Network Services Division, “STL’s expertise combined with Brooks Deacon’s relationship with CPL has provided them with significant cost savings.”

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